Kestrel
Find the businesses that need you.
An in-house tool that finds local businesses by industry and place, audits their online presence, ranks them by opportunity, and prepares an evidence-based proposal and a concept demo of their new site. Nothing is sent without approval.
- Services
- Custom software
- AI integrations
- AI automations
- Technology
- Next.js
- TypeScript
- PostgreSQL
- Prisma
- Auth.js
- Cheerio
- Claude API
- Codex CLI
A lead’s audit: performance, accessibility, SEO and AEO scores, each finding with its evidence, and the site on a phone
1 / 8The challenge
Finding new clients usually means scrolling maps, opening websites one by one and guessing what each business needs. Cold emails that say “your website could be better” get ignored, because they show no evidence and no picture of the result.
The approach
Kestrel searches OpenStreetMap and Google Places by industry, area and rating, then runs passive checks on each business: the phone layout, PageSpeed, search and AI-answer basics, outdated code, security headers, email DNS and online booking. Every finding carries its evidence and a plain-language impact, and leads are ranked by an opportunity score with a suggested solution and budget. Kestrel then drafts the email and a one-page proposal, builds a concept demo of the business’s new site, and queues the email only after someone approves it, with an opt-out link and a daily sending limit.
Designed around
- Searches by industry, place, rating and what is missing
- Passive audits, with evidence for every finding
- An opportunity score, a suggested solution and a budget
- Email drafts and a one-page proposal, by template, Claude or Codex
- A concept demo of the business’s new site, with a before-and-after view
- An approval step before anything is sent, with a daily limit
- Opt-out links, a do-not-contact list and an activity log
- Team accounts with owner and member roles




